Our online software provides access to over 28 million UK residential addresses. We hold a wide range of property and individual information at household level, including Council Tax Bands, Land Registry information (price paid and date last sold) along with a comprehensive breakdown of demographic information including income, age and lifestage indicators, providing the ability to target properties and individual extremely accurately using the filters (detailed below).
Key Features
Keeping Data Clean
All consumer data is automatically processed using the latest suppressions to ensure the ongoing accuracy of our information and is fully GDPR compliant.
Our Core Filters Explained
Council Tax Band Data
Are you an A or H (I in Wales)?Council Tax Band Information is sourced through the Valuation Office Agency to provide a guide to property value. The Council Tax Band is derived from an assessment of numerous property characteristics at the point of valuation and covers the entire UK housing stock (excluding Northern Ireland). For England and Scotland, properties are banded A to H and for Wales A to I.
Land Registry
Property Tenure, Sales Date and Price?The Land Registry property sales data is updated monthly, providing information on Uk property sales including: date of sale, price, property type and tenure of each property sold. The Sales information commences from 03/04/2000 and totals approximately 11,000,000 household records to date.
Financial
Credit Risk?A postcode level classification system for filtering consumers based on the level of likely financial risk. Our financial database is built from County Court Judgement (CCJ) and Bankruptcy data aggregated to postcode level to avoid any data protection issues. Our financial database segments every neighbourhood into 7 key marketing groups covering a total of 43 financial types.
Lifestage
Single, Family, Retired?Household level classification system providing micro targeting based on the 3 data sets, Lifestyle Age, Lifestyle Income and Life stage. Our Lifestage information is built from ‘actual’ as opposed to ‘modelled’ data from a number of data sets, including: house price, date of birth, company directorship information and lifestyle.
Income
What do they earn?A postcode level classification system for filtering consumers based on likely household income. Income information is built from a wealth of data, indicating both personal and household level income, including market research reports, savings, investments, shareholding, levels of part-time work, tax credits, average pension rates, etc. We segment according to 49 income types.
Investor
Income for investment?A unique postcode level classification system developed by our data partners Callcredit for filtering consumers based on shareholder activity and financial sophistication. Our Investor information is built from over 13.5 million share holder records, sourced from the share registers of the FT top 500 companies. Our Investor information segments every neighbourhood into 7 key marketing groups covering a total of 43 Investor types.
Average Age
What's your likely age?Average Household age is available and is divided into Age Bands 18-24, 25-34, 35-44, 45-54, 55-64, 65-74, 75 plus.
Gender & Tenure
Rented or Owned, Male or Female?Tenure includes Owned, Tenanted or Social Housing Gender information is created from a number of data sources, including Electoral Roll and lifestyle questionnaires, providing a gender flag for c. 40 million records.
Length of Residency
How long have they been resident?Approximately 40 million individuals Length of Residency records identifying the length of time a specific address has been occupied by the current occupant.